Brand Development Session
At Rainy Day Designs, we recognize the critical need for businesses like yours to take a conscientious “pause” in the drive for success in order to move forward with a creative and insightful strategy.
This “Rainy Day” concept is our way of removing the distractions and business demands from your schedule — for one day — so we can better explore your business and the unique factors that ultimately define and differentiate your brand. We come together in a comfortable, creative, yet focused and structured environment. We shut the door and turn off the phones. We pose a series of targeted questions, and we don’t leave until we’ve all offered a few thought-provoking answers. We then pour over the responses to identify similarities which then become the pillars of your brand. It’s a great way to stoke an existing organization or build a new one with intention and direction.
If you’re up for such a glorious feeling — drop us a note.
“As an administrator of a PK-8 Waldorf school, we knew we had a big job in developing a brand. How even to begin? We had the good fortune to work with Rainy Day Designs in doing just that. They held the process from beginning to end, organizing significant input, distilling the results, and presenting concepts and ideas that expressed our brand perfectly. They were creative, thoughtful, intentional, and efficient and were able to bring many concepts and ideas into focus. I highly recommend Rainy Day Designs’ brand development process”.
Anne White, former Community Development Administrator, Waldorf School on the Roaring Fork
Session Details
Since 1998, driven by a desire to help great organizations succeed, we have helped build, shape and launch businesses that make a meaningful impact. Through over two decades of experience, we've refined our approach to brand development, ultimately creating what we call the "Rainy Day Session" — an 11-question dialogue designed to efficiently capture the essence of your organization's brand.
Picture a comfortable chat that culminates in a strategic marketing plan. We provide the coffee, tea, and snacks; you provide your vision and the story. Our relaxed, comfortable setting is intentionally designed to spark creativity and authentic conversation.
We have just one rule: no ideas are off-limits. We capture every response, thought, every possibility — because we've learned that today's "crazy" idea often becomes tomorrow's breakthrough campaign or memorable tagline.
In our experience, the most powerful brands emerge when organizations feel free to explore their boldest visions.
Contact us if you’re ready to take a Rainy Day.
Our brand development process is built on genuine dialogue — the kind that fosters meaningful conversations and allows authentic insights to emerge naturally. We intentionally call these "sessions" because they feel much like counseling sessions, where we're genuinely interested in your business and creating a space where discovery happens organically. Through this collaborative approach, we uncover what truly drives you and your team: your core purpose, your unique value proposition, and the deeper reasons why your work matters. It's within these conversations that we discover not just what you do, but why it's important and what makes you distinctly different in your field.
Common questions
What is the time commitment?
Our brand development process requires 4-6 focused hours of your time. While the sessions are efficient and streamlined, the impact of what we create together will serve your business for years to come.
Who is this for?
This intensive brand development experience is designed for visionary leaders — business owners, executive directors, CEOs, and solopreneurs — who are ready to build or rebuild their organization with intention. Whether you're launching your next venture or evolving an existing business, our collaborative sessions provide the strategic foundation needed to create a visual identity that truly reflects your ambition and values.
What is the end result?
Your brand development journey culminates in several key deliverables, each tailored to your specific business needs:
Brand Foundation
Brand pillars that capture the essence and core values of your organization
Comprehensive brand guide featuring your mission, vision, values, and brand personality
Visual Identity System
Custom logo design and identity system
Strategic color palette, typography selections and defined visual assets
Strategic Framework
Marketing Action Plan (MAP) with specific, actionable tactics designed for your business goals
Rainy Day Session results:
